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CV Tom Minnen

Hotell me a tale Belgium
From: 2017 - current
Owner - Founder 
Erasmus Brussels University of Applied Sciences and Arts / Brussels 
From: 2017 - current
Opleidingshoofd Logies-, Restaurant- & Cateringmanagement
  • Responsible for the content, strategy and Lecturers Team of the programme.  
  • Lecturer Financial Management - Revenue Management
  • Lecturer Marketing
IKEA Belgium/HQ Zaventem
From: 2016 - 2017

Sales Manager E-commerce

  • 3 direct reports

  • As part of a pioneering new E-commerce team, I’m responsible for the commercial part of the new web project within IKEA Belgium. Translating the classic IKEA retail sales strategy and processes into a digital context as goal to go live with a high converting new e-com website for the Belgian market.

The Resto Group Belgium/Zaventem
From: 2015 - 2016

Operational Manager

  • 14 direct reports

  • Responsible for the internal departments of the Resto Group

  • Business departments:

    • Inbound sales team

    • Webdevelopers (Resto Factory)

    • On the field software installers

  • Support departments:

    • (digital) Marketing

    • Financial department: invoicing and Credit control

    • HR

    • Internal IT support Belgium/Brussels
From: 2013 - 2015

Area Manager Belgium & Luxembourg

  • 4 direct reports / 14 indirect reports

    • Manage, coach, motivate and develop the local BeLux team (Senior Account managers, Account managers, Account Coordinators & Content Editors: 4 direct reports / 14 indirect reports)

    • Translating the global strategy of the company in a local relevant way

    • Analyzing different kind of website data, conversion and business results for the BeLux market and taking action on it

    • Creating data based strategic plans, setting and evaluating targets & KPI’s, budgeting, …

    • PR: Spokesperson and representing with different stakeholders, media and governmental organisations

    • Visit key accounts and join & support team members on field trips, events, presentations, workshops, etc

    • Enforce and develop the’s values and formula within the team

    • 2 years of experience as an internal Business trainer on international level Belgium/Brussels
From: 2012 - 2013

Senior Account Manager Belgium & Luxembourg

7 direct reports Belgium/Brussels
From: 2012 -2012

Operational Team Leader Belgium & Luxembourg

6 direct reports Belgium/Brussels
From: 2011 - 2012

Account Manager Belgium

Martin’s Hotels, Belgium/Genval
From 2010 - 2011

Area Yield Supervisor Brussels & South of Belgium

  • Responsible of 6 hotels

  • Managing the local Revenue Managers and Reservation departments

Martin’s Hotels, Belgium/Genval
From 2008 - 2010

Revenue Manager Martin’s Hotel Chateau du Lac / Martin’s Patershof

Martin’s Hotels, Belgium/Leuven - Brussels
From 2004 - 2008

Different positions within rooms division Martin’s Klooster Hotel Leuven / Martin’s EU Brussels

Disneyland Hotel - Disneyland Paris, France/Marne-la-Vallée  
From 2004 - 2004

Internschip Assistant F&B Assistant Restaurant Invention


VIVES - KHBO, Belgium/Brugge

Bachelor Degree Hotel management

Graduation year: 2004 University:
  • Art of influence

  • Art of management I

  • Art of management II

  • Public speaking

  • Train the trainer


EURO Agency:

PR – Media training


Tom Minnen - Hotell me a Tale

In the Press!

2015 Vlaams Parlement / Commissie Toerisme

Thema: Het nieuwe logiesdecreet

Start rond: 1:32:00 

2015 Kanaal -Z

Thema: Lancering van de App "NOW"

Kanaal-z intervieuw Tom Minnen
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